Search engine optimization is a never-ending process that is frequently subject to rule changes and playbook adjustments – many of which tend to come out of nowhere. The past year has certainly been an interesting and transitional time for organizations in Norway Phone Number List their mission to rank well in Google's search engine results. Many of the changes we've seen recently have forced a lot of people to go back to the drawing board and refine their tactics. In December, Kevin Svec and I sat down with Moz data scientist Dr. Pete Meyers to discuss some of the best SEO practices and mindsets to adopt for the foreseeable future. Throughout the podcast, Meyers shared lots of valuable insights into big data, the EAT score and how to make it work in your Norway Phone Number List favor, and highlights of Google's 2018 algorithm changes. Making sense of Big Data Over the past decade, the monster known as Big Data has played a monumental role in the business world and in everyday life.

Experts claim that around 2.5 quintillion bytes of data are produced every day. If properly leveraged, an organization can find amazing insights to improve their SEO, predict relevant trends, create proactive strategies, and much more. However, with so much data available, the challenge is to find those tiny needles in the gigantic haystack that Norway Phone Number List result in SEO success and avoid data overload. When it comes to making sense of website data and translating it into SEO, Meyers offers these tips. "Focus more on the science part and a little less on the data part on some days." As marketers and business leaders, it's tempting to Norway Phone Number List emphasize data collection as if it were important on its own. Meyers recommends taking preventive measures before collecting data.

Most importantly, take the time to Norway Phone Number List understand the kinds of questions you're trying to ask and the kinds of problems you're trying to solve, and then let those factors guide the data you seek. For example, in terms of SEO, you want to Norway Phone Number List understand metrics related to website traffic. However, you need to be more specific with questions like: Where is he from? Which keywords are driving traffic based on Google Search Console data? Which pages are driving traffic? How can I repeat this success? Also, in the event that you are losing keywords your site is ranking for , consider issues such as: What have