We are talking about those known as Digital Supermodel , digital women who are attracting the attention of users and big brands, so there are already those who project them as the future of influencer marketing.
This is happening on Instagram, the phone number list photo and video social network that has grown significantly in recent years, currently exceeding one billion subscribers , which has also made it a great advertising platform. One of the phenomena that has driven it in this field is the boom in influencer marketing. In this regard, data from a recent study signed by Instascreener, which indicates that spending on these strategies grew by 83 percent between 2018 and 2019. Virtual influencers.
This boom is due to the large number of personalities that have gained relevance in social networks; both figures from the entertainment and the phone number list sports industry, as well as users who gained authority thanks to mastering some subject or technique and building solid communities. However, in the future, the influencers we follow will probably no longer be flesh and blood people, but digital people. This is because Digital Supermodels have started to take over Instagram. There are more and more cases of robot influencers or digitally generated people who carry out this activity. One of the most popular is @Shudu, a 3-D digital animation designed by Cameron-James Wilson, who he describes as.
The world's first digital supermodel" and currently has more than 196,000 followers. Like her, there are other cases that are rapidly gaining popularity; lilmiquela (1.8M followers) and Noonoouri (334K followers), are just a few cases. In fact, according to phone number list an article published by the New York Post , the presence of these influencers not only attracts users, but also brands; firms like Balmain, Calvin Klein and Dior already invest in them. But it is not the only field where virtual influencers gain prominence. In this medium we have already talked about the VTubers, animations (2D and 3D) of adolescents that have taken an important role, given the empathy they generated with millions of followers on platforms such as YouTube, Twitter, Facebook and Instagram.
