Finally, you can gain a deeper understanding of micro-moments — the mindset of people when they search. In 2015, Google released a series of white papers centered around four key micro-moments of search behavior — know, go, do, and buy.

Fast forward to 2021, and micro-moment strategies are still highly relevant. Analyzing SERP results through a micro-moment lens can help you better align industry mailing list content with the customer journey and content marketing strategy by:

Learn how to use video, images, and quick-read content Understand how your target audience and keywords differ in each micro-moment Improve keyword alignment with the customer journey faster Identify ways in which a paid content strategy can complement