The another hand, if your meetings revolve around the customer and how marketing can send sales more highly qualified leads, you’ll definitely have the sales team’s attention. This situation isn’t just for the sales team’s benefit, either, because the better you understand your customer, the easier it will be to market to them. With that in mind, consider having your sales team report on some of the following questions on a regular basis: What kind of person (e.g., age, gender, location occupation) are our leads? What aspects of our product/offer get leads most excited? What aspects of our product/offer are the biggest turn-offs?

Which words do leads frequently Whatsapp Database use to describe their problems? How do you talk about the product to increase lead interest? What kind of expectations do leads have? What makes leads commit to buy? Do leads wish our product/offer had a feature that doesn’t exist yet? Why do leads feel that they need the product/offer? This sort of information and cross-talk can be invaluable to your marketing efforts and do wonders for building marketing and sales alignment. Making the Pass It doesn’t always work out this way, but when marketing and sales work well together, everything improves for your business.

The more integrated marketing and sales are, the lower your cost-per-lead, cost-per-sale, sales cycle and market-entry costs will be. Those kinds of results are good for everyone. Making a successful pass from marketing to sales isn’t easy, but as any good coach knows, if you take the time to figure out what’s working, what isn’t and how to get everyone working together, the end result is magical. So, if you’re looking for better ways to grow your business, one of the first places you should look is at how well marketing and sales are working together.