This increase in online traffic provides positive and very real opportunities to nurture new businesses and raise revenues. The increased revenues mean a very strong return on investments, which is the very reason for going into business. Taken in this context, SEO marketing is now part of doing business online in today's marketplace.

The effectiveness of an SEO marketing strategy is best measured in terms of the increase in the client's website traffic. Increased traffic is however email list only the first step, the next step being to turn such website visits into leads and sales. In simple terms, the SEO marketing experts' job is first to attract and secondly, to convince and persuade.

Towards this end, the SEO service providers are expected to constantly upgrade their tools and strategies to be at par, if not ahead, of the latest trends and developments in the industry. It is alleged that companies who have in one way or another, availed of an SEO marketing package through SEO service providers have achieved an increase in their web traffic from 100 percent to 500 percent. This increase in online traffic provides positive and very real opportunities to nurture new businesses and raise revenues.